FORMATT HITECH

McFarland & Pecci

Award winning directors Ian McFarland and Mike Pecci are two creatives from completely different disciplines who share a common love for beautiful imagery and captivating stories. Ian McFarland is well known for his work as a documentarian and commercial director.  Born from a background as a musician and editor, Ian brings a particular understanding of structure and pacing to his fascination with human stories. Mike Pecci has made a name for himself as an acclaimed photographer and narrative film director. His obsession with image design and composition, coupled with a constant desire to refresh the creative process, has explored some of the most hidden aspects of human nature.

Collectively, the two have created award winning documentaries and short films that have screened in film festivals and have been picked up for major distribution worldwide.  They have produced and directed music videos for multiple Grammy Nominated International acts and year after year, their music videos are voted and ranked among the top videos of the year. They have directed national campaigns and developed corporate projects for companies such as The Boston Celtics, Merrill Lynch, Care.com, Lifestyles Condoms, Titleist, Pfizer, Fidelity, and The Boston Phoenix.

Together their goal is to produce unforgettable images and content that will leave an impression on the mind of the audience long after they view them.