Formatt-Hitech

FORMATT HITECH

Michael Bonocore

My obsession with photography began in January 2007, while searching my favorite time-killing site, Flickr. I stumbled upon a set of amazing images that were captured by an Austin, Texas-based photographer named Trey Ratcliff, otherwise known as “Stuck in Customs”. Trey mastered and helped popularize a form of photography known as HDR (High Dynamic Range), which is widely practiced today by thousands of talented photographers. I was immediately drawn to the brightness, detail and overall intrigue of HDR photos. After reviewing his tutorial, I became addicted to practicing day after day, sunset after sunset. Even though I was shooting with a Canon point-and-shoot camera, I was able to produce beautiful images that further fueled my addiction.
With much practice and many purchases of “real” photography equipment, I feel that I have finally found my niche in the exciting world of photography. As my skills continue to mature, I am constantly attempting to master the art of many photography forms; from weddings, portraits and events to black and white, water and long exposure. The list of options available to aspiring artists is endless, and this is what intrigues me most about the art of photography: no matter how hard you practice or how many exposures you shoot, you will never be perfect. It is the dream of that elusive “perfect shot” that keeps us coming back for more, even though, as every photographer knows, there is no such thing.
After my rather awkward years of a developing and working photographer, I somehow was noticed by SmugMug. After a couple amazing lunches at SmugMug HQ, I was offered a full time position as the Community Manager, where I run theSmugMug Google+ page, our presence in many active photography forums, and get the chance to meet incredible photographers throughout the world leading photowalks on behalf of SmugMug.
When I am not in SmugMug HQ with my best buddy Rocky (my 90lb Boxer), you can find me globe trotting and helping to lead photography workshops with The Giving Lens, where we, as a group, combine our love of travel, passion for photography and deep desire to give back to those in need.